Chatbots in performance marketing

Chatbots are nothing new, some of the posts mentioning them date back to 2015. You may have also experienced a bot more recently while making a booking with KLM on Facebook or buying an outfit at [...]

Trends caused by coronavirus that can’t be ignored in performance marketing

Lockdown – it’s not fun at all. And when all doors are closed except for nearby supermarkets and pharmacies – places where people often forget social distancing and using coughing as [...]