What’s new, Gotzha?

March 7, 2021 Written by Gotzha

Long-term success takes a lot of hard work in any industry. And affiliate marketers know this all too well. You can ride high for some time – but if you take your eye off the ball, that red carpet...

What’s working in 2021? These are the Gotzha team’s winners and losers

March 1, 2021 Written by Gotzha

Many of us are still reeling from 2020 – without doubt the most disruptive year for business that we can remember. But as affiliate marketers, we know very well that change is inevitable...

Boom or bust: Gotzha's predictions for performance marketing in 2021

January 11, 2021 Written by Gotzha

The holidays are over and the festive cheer is winding down, replaced with positive outlooks and aspirations for the upcoming year....

Chatbots in performance marketing

July 5, 2020 Written by Gotzha

Chatbots are nothing new, some of the posts mentioning them date back to 2015. You may have also experienced a bot more recently while making a booking with KLM on Facebook or buying an outfit at...

Trends caused by coronavirus that can’t be ignored in performance marketing

March 30, 2020 Written by Gotzha

Lockdown – it’s not fun at all. And when all doors are closed except for nearby supermarkets and pharmacies – places where people often forget social distancing and using coughing as...

Millennials and e-commerce

January 29, 2019 Written by Gotzha

Millennials and E-commerce In this digital world we scroll on Facebook whilst we watch Netflix, or shop when we’re in the train from one place to another. Everything is available at our...